AZ Coffee is a new brand that sells high quality coffee from all around the world. Their goal is to reach a broader audience and help people get into specialty coffee. Although their prices are not low, they make up for that in convenience, as customers can fill out a form on their site to receive custom packs that they are more likely to enjoy. Also, they offer replacements or money back in case the customer is not happy with what is sent.
Design Brief
AZ Coffee, a new specialty coffee brand offering premium beans from around the globe, needs a logo and engaging social media ads. They aim to broaden their audience and introduce young urban professionals (late 20s/early 30s) with interests in food, travel, and technology to the world of specialty coffee.
While their prices are higher than average, they offer convenience through custom packs tailored to preferences, satisfaction guaranteed with replacements or refunds, and the opportunity to explore new flavors and potentially discover a new community – all encapsulated in their "A new world at your fingertips" concept. The desired brand style is modern, sophisticated, and creative, with a focus on informative, funny, or emotional communication that avoids being overly salesy.
Results
Aiming for a modern and sophisticated feel, the logo could feature a sleek coffee cup icon with a subtly integrated globe within its silhouette, symbolizing their global reach. Clean, elegant text in a contemporary font further reinforces a sense of luxury and refinement. Rich earth tones with gold or copper accents complete the picture, conveying premium quality.
